Mega Producer Allu Aravind was extremely surprised by the craze for OTT platforms across the country. The content on Amazon, Netflix is getting a wide response and he decided to float his own OTT platform. Several businessmen are said to have invested a huge amount in this OTT platform and a team is working on it from the past six months. Several web-based content is produced by Allu Aravind to be aired on his platform.
The OTT platform is now named Aha and it is already live. Several old films are added in the content which will be updated on a regular basis. The web series are yet to be added which are produced by Allu Aravind. An official announcement on Aha will be made soon and it is currently in testing mode. Allu Aravind is said to have acquired the streaming rights of several old, new and upcoming Telugu films for Aha.